In this advertisement, a leopard and its cub are wearing size tags. The camera angles used are Medium shot and Point Of View shot. The purpose of the medium shot is to show the whole magnificent bodies of the leopard and its cub-with size tags. When a person especially an animal lover will feel the impact, mother and child are not even spared due to fashion. The worst thing is that the leopard cub is wearing a size tag labelled S, that also made an impact on the reader and will persuade him to stop buying clothes with animal skin. The Point Of View shot is used to makes the reader feel that he is in the scene and seeing it. This is a good advertisement as i was encouraged by the advertisement to think and show emotion.
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