Project

BRAND'S® Essence of Chicken
BRAND'S® has come a long way since its humble beginnings 170 years ago. An all natural product, free from fats, cholestrol, preservatives, MSG, stimulants, artificial colouring and flavouring, and low in sodium, BRAND'S® Essence of Chicken have been trusted by generations for its goodness.
You can enjoy the goodness of BRAND'S® Essence of Chicken anytime anywhere you like, as part of your balanced diet. You can do so just before exams, meetings or sports. Take BRAND'S® Essence of Chicken daily to help you be at your best to face the daily demands of life, and to live life to the fullest.
BRAND’s Essence of Chicken is an extract of fine quality chicken in an easily digestible form. Chicken is used for they are healthier and easier to digest than red meat It is hygienically processed under high temperature to give it its unique flavor and vacuum sealed to preserve its freshness.
On October 13, 2006 BRAND'S® Essence of Chicken was awarded Grand Prize by the International Association of Physiological Anthropology. Research was done by some scientists from the Institute for Protein Research at Osaka University to see what health benefits BRAND’s Essence of Chicken has and found out that BRAND’s Essence of Chicken in fact improves mental alertness. Regular consumption of a chicken essence could also help keep blood sugar level under control and reduce hyperglycemia, a key factor for diabetes mellitus.
President and CEO of Cerebos Pacific, Mr. Eiji Koike said, "The new findings further reinforce previous scientific research proving that BRAND'S Essence of Chicken has extensive health benefits. We are proud to be one of the first food manufacturers in Asia to commission advanced scientific research on our health products. This reflects BRAND'S commitment to R&D in creating health value for customers and reinforces our mission to be their 'Health Partner for Life'."

Cerebos Pacific Ltd is a leading food and health supplements company with its corporate headquarters in Singapore.
Today, you'll find BRAND'S® Essence of Chicken combined with a variety of herbs - to give you the added goodness.
The range include:
1) BRAND'S® Essence of Chicken
2) BRAND'S® Essence of Chicken with Cordyceps
3) BRAND'S® Essence of Chicken with American Ginseng
4) BRAND'S® Essence of Chicken with Tangkwei
5) BRAND'S® Essence of Chicken with Lingzhi
INGREDIENTS: Essence of Chicken 99.68%, Caramel (natural source) 0.32%

Brain Power™
Brain Power™ is a science-based formulation aimed at supporting the functions of the healthy brain, protecting against toxic damage, and arresting or reversing age-related brain decline. This formulation provides, in highly bioavailable forms, nutrients clinically proven to support memory, concentration and the other higher brain functions. These nutrients operate through diverse mechanisms, facilitating brain oxygenation, metabolism, circuit integration, and antioxidant defense. Catastrophic brain decline: Alzheimer’s disease, vascular dementia, other dementias—are virtually epidemic in Western societies. Among the general U.S. population, aged 65 and over, as many as 1 in 4 are likely to progress to Alzheimer’s disease; of those currently aged 85 and over, 1 in 2 may develop Alzheimer’s. Dementia is readily distinguishable from aging of the brain, because healthy individuals can get into their 90s with only modest loss of mental skills. Cognitive decline can be detected long before dementia becomes established, and if initiated at this relatively early stage dietary supplementation with proven “brain nutrients” can often arrest the decline and partially restore lost function.

• Phosphatidyl Serine (PS). This is a phospholipid substance which is a building block for the brain’s approximately 100 billion nerve cells. Of the nutrients proven most beneficial to the brain, PS is the most impressive for its degree of efficacy and its impeccable safety record.
  
• Phosphatidyl Choline (PC). This is a phospholipid related to PS. It is a nerve cell membrane building block, as well as the body's foremost biochemical reservoir of choline, a precursor for acetylcholine.
  
• Phosphatidyl Ethanolamine (PE), and Phosphatidyl Inositol(PI). These are other phospholipids that are related to PS and are building blocks for nerve cell membranes. Both PE and PI are involved in the membrane-level events that render the nerve cells optimally functional: activation of the cell interior, energy generation, transmitter action at specific receptors, synaptic integration. Their presence is intended to help synergize the actions of PS and PC on brain performance.
  
• Ginkgo Biloba Standardized Extract, as Phytosomes. Ginkgo biloba standardized extract is proven effective at increasing blood flow to the brain and providing antioxidant protection to the brain tissue.
  
• Taurine. This amino acid is a potent antioxidant for the brain, and also has electronic homeostatic properties linked to its capacity to buffer intracellular calcium and magnesium as well as sodium and potassium.
  
• L-Glutamine. This amino acid is included in the formulation because it readily enters the brain where it can be utilized for energy and is a precursor to nerve transmitters. It is also a precursor for glutathione. Glutamine reserves can become rapidly depleted after surgery or other stress to the tissues. Glutamine is biochemically distinct from glutamate, which is not a good candidate for dietary supplementation since it has potential for excitotoxic damage to the brain.
  
• L-Glycine. This amino acid participates in electronic buffering and chemical transmission in the brain. It also is a building block for glutathione.
  
• Vitamin B6, as Pyridoxine Hydrochloride. This vitamin is required for a number of metabolic pathways that support optimal brain function. It is required for the conversion of homocysteine to cysteine (a precursor for the antioxidant glutathione). When given together with vitamin B12 and acid, which are also included in this formulation at meaningful intake levels, vitamin B6 completes the nutrient triad necessary to efficiently recycle homocysteine, which can interfere with the brain circulation and cause stroke. Deficiencies of these key metabolic cofactors are common among elderly populations.
  
• Vitamin B12, as Cyanocobalamin. This vitamin is often found deficient in vegetarians and the elderly, and deficiency symptoms can mimic dementia: memory loss, personality and mood changes, fatigue.
  
• Folic Acid. This vitamin-like substance is integral to the development and on going homeostasis of the nervous system.
  

Each three (3) capsules provide:
Vitamin B6 (as pyridoxine hydrochloride)
20 mg
Folic acid (as folate)
400 mcg
Vitamin B12 (cyanocobalamin)
250 mcg
Phosphatidyl Serine (PS) (as LECI-PSTM)
100 mg
Ginkgo Biloba Phytosome Extract
30 mg
Choline (as PhosphatidlyCholine, PC)
100 mg
Phosphatidly Choline (PC)
127 mg
Phosphatidyl Ethanolamine (PE)
82 mg
Phosphatidyl Inositol (PI)
36 mg
Taurine
500 mg
L-glutamine
125 mg
L-glycine
125 mg